Green Bay 4plexes: Buy a Fourplex and House Hack in Green Bay
Green Bay, Wisconsin's third-largest city, is home to about 106,675 people, with a median household income of $65,820 and a typical home value of $285,670. The city holds its third-place ranking over Kenosha on Census Vintage 2025 figures, and its identity runs well beyond football — paper, health care, and shipping on the Fox River all employ large local workforces.
Green Bay by the Numbers
Median gross rent of $1,013 a month against a $285,670 typical value gives a 4.26% gauge, the softest in this Wisconsin trio on that measure. That tells a buyer to focus on price discipline: Green Bay fourplexes work when bought at a sensible price near employment corridors, not when chased at a premium for game-day proximity alone.
| Population (Census Vintage 2025, July 1, 2025) | 106,675 |
|---|---|
| State capital | Madison |
| Median household income (ACS 2024 1-year, B19013) | $65,820 |
| Households earning under $50,000 (ACS 2024 1-year, B19001) | 37.2% |
| Households earning $50,000 to $99,999 (ACS 2024 1-year, B19001) | 33.9% |
| Households earning $100,000 to $199,999 (ACS 2024 1-year, B19001) | 22.5% |
| Households earning $200,000 or more (ACS 2024 1-year, B19001) | 6.3% |
| Median gross rent (ACS 2024 1-year, B25064) | $1,013 per month |
| Median earnings, all workers 16 and older (ACS 2024 1-year, B20017) | $41,210 |
| Typical home value (ZHVI, September 2026) | $285,670 |
Put rent and value together: a year of rent at the median ($1,013 a month) is 4.26% of the typical home value ($285,670). Treat that as a rough gauge of the rent-to-price relationship in Green Bay, not as income — expenses, vacancies, and taxes all reduce what an owner actually keeps.
Sources: U.S. Census Bureau, American Community Survey 2024 1-year estimates (tables B19001, B25064, B20017); Zillow Research ZHVI, September 2026.
Buying a 4plex in Green Bay
Check the building's relationship to the Fox River and the bay: older stock near the water and downtown varies in condition, and winter heating costs deserve a line in your budget. A Green Bay fourplex with updated mechanicals and a sound roof is worth more than a larger one that will eat its first two years of rent in repairs.
Underwrite at the $1,013 median rent and remember that Green Bay's rental demand is steadier than its national image suggests — hospital, paper-mill, and logistics workers rent year-round, while game weekends are a bonus, not a business plan. If the deal needs short-stay premiums to work, walk away.
Buyer Help and Loans in Green Bay
Green Bay lenders are used to small multifamily deals in a smaller metro, so a local lender's knowledge of neighborhoods and employers can be an edge. Bring the Loan Types page and ask which programs they close for owner-occupied fourplexes in Wisconsin, plus what reserves they want to see for a first-time landlord.
Get a written pre-approval that prices the same property under FHA, conventional, and VA (if eligible), with local taxes and insurance included. The Loan Types page is the checklist for that conversation, and in a smaller market the lender who answers overlay questions plainly is usually the one who closes on time.
Living in Green Bay
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The Green Bay Downtown Historic District lines the Fox River city center, the commercial heart of Wisconsin's third-largest city.
Green Bay life centers on the Fox River, the downtown historic district, Bay Beach, and, of course, Lambeau Field on autumn Sundays. An owner-occupant who buys near the employment corridors rather than at a game-day premium gets a city where rents are modest, prices are reachable, and the tenant base works year-round.